The Premier League will eventually sell matches on a Netflix-style channel, its new chief executive, Richard Masters, has said. Masters confirmed that the Premier League had considered launching its own digital service – streaming live games and other content directly – in some countries during the TV bidding process for the 2019-22 seasons.

He confirmed such an option – which would allow the Premier League to charge directly for a “Premflix”channel rather than sell the rights to TV companies – was on the table for the 2022-25 seasons.

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